Fast Friday Win #

Fast Friday Win #15 – The Two-Minute Customer Check-In

Running an SME often means balancing ten things at once - but one of the quickest wins you can make this week is also one of the simplest: a two-minute check-in with your customers.

👉 Just pick up the phone, drop a quick email, or even send a voice note that says:
“Hi [Name], just wanted to check in, how are things going for you right now?”

That’s it. No sales pitch, no hard close, just genuine connection.

Why it works:

• Builds loyalty – People remember those who take the time to care.

• Opens doors – You’ll often uncover hidden needs or opportunities.

• Strengthens your brand – Consistency in small touches builds trust over time.

This tiny action can lead to repeat business, referrals, or even the perfect timing for a new deal. And it costs you nothing but a couple of minutes.

💡 Fast win: Add two customer check-ins to your diary every Friday. That’s 100+ extra touchpoints a year!