Branded promotional graphic for Oliver Johnson Coaching titled “Fast Friday Win #23 – The Sales Debrief: How Smart Leaders Learn from Every Deal” in bold navy text, featuring a gold header banner and the Oliver Johnson Coaching logo on a cream background.

Fast Friday Win #23

November 21, 20251 min read

Fast Friday Win #23 – The Sales Debrief: How Smart Leaders Learn from Every Deal

Every deal tells a story. Whether you won or lost, it has lessons hidden inside it.

Top-performing Sales Directors and BDMs know that the real growth happens after the deal — during the Sales Debrief.


💡 The 10-Minute Sales Debrief

Run this short debrief after every major deal, proposal, or negotiation.

Step 1 – What worked well?
Identify the actions, questions, or strategies that helped move the deal forward.

Step 2 – What could have gone better?
Be honest about missteps, missed cues, or unclear communication.

Step 3 – What did we learn about the client?
Record insights about their priorities, buying process, and objections.

Step 4 – What will we do differently next time?
Turn learning into action. Update your sales process, notes, or scripts.

Step 5 – Celebrate or correct.
Share the lesson with your team — good or bad — so everyone grows.


⚡ Fast Win

Make “debrief” a habit. Ten minutes after each deal could save ten hours of wasted effort later.

The best leaders know: success leaves clues, and so do failures.


✋ Call to Action

If you’re a Sales Director or Business Development Manager who wants to build a culture of continuous improvement and smarter sales habits, let’s talk.
💬 Book your free 20-minute strategy session here: https://calendar.app.google/k3jbbiUn83UCMMBNA

Oliver Johnson is a business growth strategist, keynote speaker, and founder of Oliver Johnson Coaching. Known as The Business Enabler, Oliver helps SMEs unlock extraordinary results through tailored coaching, smart sales strategies, and proven business development tools. With years of experience mentoring entrepreneurs and delivering powerful keynote talks like "Selling’s Simple, Right?", Oliver brings a practical yet inspiring approach to business success. When he's not on stage or coaching, you'll find him championing innovation, embracing new tech like AI, and sharing no-nonsense advice to help businesses thrive.

Oliver Johnson

Oliver Johnson is a business growth strategist, keynote speaker, and founder of Oliver Johnson Coaching. Known as The Business Enabler, Oliver helps SMEs unlock extraordinary results through tailored coaching, smart sales strategies, and proven business development tools. With years of experience mentoring entrepreneurs and delivering powerful keynote talks like "Selling’s Simple, Right?", Oliver brings a practical yet inspiring approach to business success. When he's not on stage or coaching, you'll find him championing innovation, embracing new tech like AI, and sharing no-nonsense advice to help businesses thrive.

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