“Fast Friday Win #24 – The Qualification Reset – Oliver Johnson Coaching header graphic.”

Fast Friday Win #24

November 28, 20251 min read

Fast Friday Win #24 – The Qualification Reset: Ask These Three Questions Before Any Next Step

A lot of deals drag on not because the buyer is unsure but because the salesperson never stopped to check whether the opportunity was truly qualified.

Great sales leaders do one thing consistently.
They qualify, then re-qualify.

A quick Qualification Reset prevents wasted time, protects your pipeline, and makes forecasting far sharper.

Here’s a simple three-question framework you can run before any next step.


🔍 The Qualification Reset

1. Are they committed to solving the problem?
Interest is cheap. Commitment is gold.
If the problem is not painful enough, the deal will stall.

2. Do we have access to the decision-maker?
If you are not talking to the person who can say yes, you are only ever collecting information.

3. What is their timeline for action?
No timeline equals no urgency.
If there is no clear “when”, there will be no clear “yes”.

These three questions take less than a minute, and they instantly tell you whether this deal deserves your energy this week or should be parked.


⚡ Fast Win

Add these three questions to the notes section of every proposal, call prep sheet, or CRM entry.
The moment you cannot answer them clearly, adjust your priorities.

Your time is valuable.
Spend it where the next “yes” is most likely.


✋ Call to Action

If you are a Sales Director or Business Development Manager who wants a sharper, more confident qualification process that boosts close rates, let’s talk.
💬 Book your free 20-minute strategy session: https://calendar.app.google/AFuacJLjh8K5cqtW6

Oliver Johnson is a business growth strategist, keynote speaker, and founder of Oliver Johnson Coaching. Known as The Business Enabler, Oliver helps SMEs unlock extraordinary results through tailored coaching, smart sales strategies, and proven business development tools. With years of experience mentoring entrepreneurs and delivering powerful keynote talks like "Selling’s Simple, Right?", Oliver brings a practical yet inspiring approach to business success. When he's not on stage or coaching, you'll find him championing innovation, embracing new tech like AI, and sharing no-nonsense advice to help businesses thrive.

Oliver Johnson

Oliver Johnson is a business growth strategist, keynote speaker, and founder of Oliver Johnson Coaching. Known as The Business Enabler, Oliver helps SMEs unlock extraordinary results through tailored coaching, smart sales strategies, and proven business development tools. With years of experience mentoring entrepreneurs and delivering powerful keynote talks like "Selling’s Simple, Right?", Oliver brings a practical yet inspiring approach to business success. When he's not on stage or coaching, you'll find him championing innovation, embracing new tech like AI, and sharing no-nonsense advice to help businesses thrive.

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