Fast Friday Win #11: The Power of Saying No – How Turning Down Work Can Grow Your Business

💡 The Quick Win

Every SME owner has done it, taken on work they knew wasn’t a fit.

It feels like you’re being “flexible” or keeping the cash flowing.
But saying yes to the wrong client can cost you more than it makes.

Here’s the win:
Saying no creates space for the right work.

🚫 3 Times to Say No (That Actually Move You Forward)

1. It’s Outside Your Sweet Spot
If it’s not in your zone of expertise, it’ll take longer, drain you, and won’t be your best work.

2. The Client Feels Like Trouble
You’ve spotted red flags, price hagglers, poor communicators, endless revisions. Trust your gut.

3. The Price Isn’t Right
Discounting just to win the job usually means you’re devaluing your offer and yourself.

✨ The Magic of No

• You protect your energy

• You stay focused on your ideal clients

• You build a brand that reflects your true value

Saying no is strategic, not selfish.