Fast Friday Win #14: The One-Question Sales Close

💡 The Quick Win

Sales conversations can go in circles.

You explain your offer, handle objections, and they say “Let me think about it…”
Sound familiar?

Instead of chasing, try the one-question close.

❓ The Question

After discussing the offer, simply ask:

“What would need to happen for you to feel confident moving forward today?”

It’s not pushy.
It invites them to tell you exactly what’s holding them back - so you can address it right there.

🧠 Why It Works

• Reveals the real objection - often it’s not price, it’s clarity.

• Keeps control - you guide the conversation without hard selling.

• Positions you as a partner - you’re helping them decide, not pressuring them.

✏️ Action Step

Try it in your next sales meeting and note:

• What objections come up

• How often it moves the conversation forward

• Whether you get faster yes/no decisions