Fast Friday Win: The One-Line Email That Reignites Cold Leads

💡 The Quick Win

If you've got leads that went cold — people who ghosted you after a proposal, a discovery call, or a good conversation — this is the easiest way to bring them back to life.

Here’s the entire email:

📩 Subject line:

Have you given up on [insert problem or goal]?

📧 Body:

Hi [Name],
Have you given up on [insert problem or goal]?

Best,
[Your Name]

✅ Why It Works

• Short & punchy – perfect for busy inboxes

• Disarming & direct – it cuts through the fluff

• Triggers curiosity – and reminds them of their original goal

• Looks personal – not automated or templated

This works especially well for service businesses, consultants, or anyone who sells solutions to clear problems (marketing, HR, finance, tech, etc).

🛠️ Try This Today

1. Pick 3–5 leads who ghosted you.

2. Personalise the one-liner to suit what you help them solve.

3. Send the exact line as both subject and email body.

4. No attachments. No signature banners. No extra pitch.

Just… that one line.

🔄 Example in Action

Subject:
Have you given up on improving your team’s sales performance?

Body:
Hi James,
Have you given up on improving your team’s sales performance?

Best,
Oliver

🚀 Bonus Tip

If you don’t get a reply, set a reminder to follow up in 3–4 days with something like:

“Totally understand if it’s not a priority right now — just let me know either way so I don’t keep bugging you.”

It’s polite, human, and often gets a response.

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