Branded blog header image for Fast Friday Win #29 titled “The No-Decision Kill Switch, Stop chasing dead deals”, featuring a flaming off switch, checklist icons, and decision options in navy and gold on a cream background with Oliver Johnson Coaching branding.

Fast Friday Win #29

January 16, 20261 min read

Fast Friday Win #29 – The No-Decision Kill Switch: Stop Chasing Dead Deals

Not every deal ends with a no. ❌
Many simply fade away. 👻

The prospect stays polite.
They keep saying “just looking” or “we’ll come back to this”. ⏳
And the deal sits in your pipeline draining time, energy, and focus. 🧠

Great sales leaders use a simple rule to avoid this trap.
I call it the No-Decision Kill Switch. ⚡


⚡ The No-Decision Kill Switch

If a deal has had no meaningful movement after three clear follow-ups, it gets one of three outcomes. 👇

1. Recommit
Agree a clear next step, owner, and date. 📅

🔄 2. Reposition
Change the conversation. New angle, new value, or new stakeholder. 🎯

🗑️ 3. Remove
Park or close the deal and move on. 🚶‍♂️

No chasing. 🙅‍♂️
No guessing. 🤷‍♂️
No emotional attachment. 💼

This is not being ruthless.
It is being professional. 👊


🚀 Fast Win

Add a simple note in your CRM or diary:
👉 “What would need to change for this deal to move forward?”

If you cannot answer that clearly, flip the kill switch. ⚡

Your pipeline should give you confidence, not anxiety. 😌


📣 Call to Action

If you want a cleaner pipeline, better focus, and fewer deals draining your energy, let’s talk. 🤝
Book your free 20-minute sales strategy session at:
🌐 https://calendar.app.google/qKCKfGaCE4cyHhVX6

Oliver Johnson is a business growth strategist, keynote speaker, and founder of Oliver Johnson Coaching. Known as The Business Enabler, Oliver helps SMEs unlock extraordinary results through tailored coaching, smart sales strategies, and proven business development tools. With years of experience mentoring entrepreneurs and delivering powerful keynote talks like "Selling’s Simple, Right?", Oliver brings a practical yet inspiring approach to business success. When he's not on stage or coaching, you'll find him championing innovation, embracing new tech like AI, and sharing no-nonsense advice to help businesses thrive.

Oliver Johnson

Oliver Johnson is a business growth strategist, keynote speaker, and founder of Oliver Johnson Coaching. Known as The Business Enabler, Oliver helps SMEs unlock extraordinary results through tailored coaching, smart sales strategies, and proven business development tools. With years of experience mentoring entrepreneurs and delivering powerful keynote talks like "Selling’s Simple, Right?", Oliver brings a practical yet inspiring approach to business success. When he's not on stage or coaching, you'll find him championing innovation, embracing new tech like AI, and sharing no-nonsense advice to help businesses thrive.

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