Fast Friday Win #28 – The Next-Step Lock: Stop Leaving Calls Vague

You can have a great sales conversation and still lose the deal.
Not because of price.
Not because of competition.

But because the call ended with something vague like:
“Let’s catch up soon.”

High-performing sales leaders do not leave next steps loose.
They lock them in.

The Next-Step Lock

Before ending any sales call, make sure three things are crystal clear.

1. What happens next
Be specific.
A meeting, a proposal, a review, an introduction.
Never “we’ll be in touch”.

2. Who owns it
Is the next action yours or theirs
If it is shared, say how.

3. When it happens
Dates beat intentions every time.
No date means no momentum.

A locked next step sounds like this:
“I will send the proposal by Tuesday. You will review it by Thursday. We will speak Friday at 10am.”

That one sentence alone improves follow-through massively.

Fast Win

Before your next call ends, ask yourself one question:
“Could someone else read my notes and know exactly what happens next?”

If not, the step is not locked.

Call to Action

If you want your sales team to stop losing momentum after good conversations and start progressing deals with confidence, let’s talk.
Book your free 20-minute sales strategy session Here!!