Fast Friday Win #30 – The Momentum Test: Is This Deal Actually Moving? 🚦

Busy pipelines can be misleading. 👀
Lots of calls.
Lots of emails.
Lots of “activity”.

But activity is not the same as momentum. 🚦

High-performing sales leaders run a quick Momentum Test to check whether a deal is genuinely moving forward or just taking up space.

🚦 The Momentum Test

Ask these three questions about any live deal:

1️⃣ Has something changed since the last interaction?
New information, a decision, a meeting, or a commitment.
If nothing changed, momentum is low.

2️⃣ Has the prospect invested effort?
Have they introduced colleagues, shared data, booked time, or progressed internally?
If only you are doing the work, momentum is fake.

3️⃣ Is there a date-based next step?
Dates create movement.
Intentions create delays.

If a deal fails two or more of these tests, it is not moving.
It needs attention, repositioning, or a decision.

⚡ Fast Win

Run the Momentum Test on your top five deals today.
You will instantly see where to focus and where to stop chasing.

Clear pipelines create calm leaders. 😌

📣 Call to Action

If you want a pipeline that shows real progress, not just activity, let’s talk.
Book your free 20-minute sales strategy session at:
👉https://calendar.app.google/qKCKfGaCE4cyHhVX6