Fast Friday Win #4: Sales Made Simple – Your 5-Step SME Process

💡 The Quick Win

You don’t need a massive sales team or CRM system to sell well.

You just need a simple, repeatable process so leads don’t fall through the cracks and sales stop feeling like a guessing game.

Here’s a 5-step sales process you can apply right now, even if you're a solo founder.

🧭 Your 5-Step SME Sales Process

1. Attract

   • How people hear about you: word of mouth, social media, referrals, ads.

   • 💡 Tip: Track which channel brings your best leads — not just the most.

2. Engage

   • The first interaction: enquiry, lead magnet, DM, intro call.

   • 💬 Are you responding fast enough? Are they clear on your offer?

3. Qualify

   • Ask questions to see if they’re a good fit — not just if they can pay.

   • 🎯 Focus on their problem, not just your solution.

4. Present

   • Share how you help (without pitching). Use stories, examples, outcomes.

   • 📄 Tip: Have 1 go-to offer document or slide deck you can reuse.

5. Follow Up

   • Most sales are lost here.

   • 📨 Use a 3-message follow-up system and schedule it immediately.

🛠️ What To Do Today

• Sketch this out for your own business.

• Pick one stage you’re weakest at.

• Create one improvement this week (e.g. faster reply system, updated PDF, new follow-up message).

Simple tweaks to your sales process = consistent results over time.