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Fast Friday Win #26

December 12, 20251 min read

Fast Friday Win #26 – The Confidence Loop: How Great Sales Leaders Win Before the Call Starts

Most sales calls are won long before the prospect answers the phone.
They are won in the mindset you bring into the moment.

Great salespeople do not wait for confidence to appear.
They create it.
And they do it with a simple pre-call routine I call the Confidence Loop.

Here is how it works.


🧠 The Confidence Loop

Before every call, take sixty seconds to walk yourself through these three steps.

1. Anchor the outcome

Ask yourself, “What does a great outcome look like for this call?”
Clarity creates calm.

2. Remember past wins

Think of one deal you closed recently and why it worked.
Your brain needs evidence. Feed it.

3. Choose your energy

Decide how you want to show up.
Steady. Warm. Curious.
Your tone creates more impact than your script.

Repeat this loop consistently and your confidence stops being a feeling.
It becomes a habit.


⚡ Fast Win

Use the Confidence Loop before your next sales call.
Sixty seconds of preparation can change the quality of the entire conversation.


✋ Call to Action

If you want your sales team to show up with more clarity, more presence, and more confidence on every call, let’s talk.
💬 Book your free 20-minute strategy session at https://calendar.app.google/i2DP5otqk3Tp18cg8

Oliver Johnson is a business growth strategist, keynote speaker, and founder of Oliver Johnson Coaching. Known as The Business Enabler, Oliver helps SMEs unlock extraordinary results through tailored coaching, smart sales strategies, and proven business development tools. With years of experience mentoring entrepreneurs and delivering powerful keynote talks like "Selling’s Simple, Right?", Oliver brings a practical yet inspiring approach to business success. When he's not on stage or coaching, you'll find him championing innovation, embracing new tech like AI, and sharing no-nonsense advice to help businesses thrive.

Oliver Johnson

Oliver Johnson is a business growth strategist, keynote speaker, and founder of Oliver Johnson Coaching. Known as The Business Enabler, Oliver helps SMEs unlock extraordinary results through tailored coaching, smart sales strategies, and proven business development tools. With years of experience mentoring entrepreneurs and delivering powerful keynote talks like "Selling’s Simple, Right?", Oliver brings a practical yet inspiring approach to business success. When he's not on stage or coaching, you'll find him championing innovation, embracing new tech like AI, and sharing no-nonsense advice to help businesses thrive.

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