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Build a Scalable Sales System

May 16, 20251 min read

Fast Friday Win #6: From Chaos to Clarity – How to Build a Scalable Sales System

💡 The Quick Win

If your sales feel chaotic — reactive, inconsistent, or overly reliant on you — you don’t need a new tool.

You need a system.

Here's how to start building one in just 3 steps.


🛠️ 3 Steps to Systemise Your Sales

1. Map Your Sales Stages

  • Think: what actually happens from enquiry to money-in-the-bank?

  • Common stages:

    1. Lead in

    2. Discovery call

    3. Proposal/Quote

    4. Follow-up

    5. Close

2. Create a Repeatable Process

  • Write down how you handle each stage. Templates, scripts, reminders.

  • Ask: If I stepped away tomorrow, could someone else follow this?

3. Track the Numbers

  • Even a simple Google Sheet can track:

    • No. of leads

    • Conversion %

    • Time between stages

  • Start measuring = start improving.


🧠 Bonus Tip: Use Visual Boards

Tools like Trello, ClickUp, or even a whiteboard can turn your sales system into a drag-and-drop pipeline. Visual = Actionable.

Oliver Johnson is a business growth strategist, keynote speaker, and founder of Oliver Johnson Coaching. Known as The Business Enabler, Oliver helps SMEs unlock extraordinary results through tailored coaching, smart sales strategies, and proven business development tools. With years of experience mentoring entrepreneurs and delivering powerful keynote talks like "Selling’s Simple, Right?", Oliver brings a practical yet inspiring approach to business success. When he's not on stage or coaching, you'll find him championing innovation, embracing new tech like AI, and sharing no-nonsense advice to help businesses thrive.

Oliver Johnson

Oliver Johnson is a business growth strategist, keynote speaker, and founder of Oliver Johnson Coaching. Known as The Business Enabler, Oliver helps SMEs unlock extraordinary results through tailored coaching, smart sales strategies, and proven business development tools. With years of experience mentoring entrepreneurs and delivering powerful keynote talks like "Selling’s Simple, Right?", Oliver brings a practical yet inspiring approach to business success. When he's not on stage or coaching, you'll find him championing innovation, embracing new tech like AI, and sharing no-nonsense advice to help businesses thrive.

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