Fast Friday Win #17 – The 80/20 Marketing Audit

When it comes to marketing, most SME owners are spreading themselves too thin.

They’re active everywhere - Facebook, LinkedIn, email, networking, maybe even TikTok - but results are inconsistent.

Here’s the win: apply the 80/20 rule.
80% of your results usually come from just 20% of your marketing efforts.

🔎 The 80/20 Marketing Audit

1. Look at Last Month’s Leads
   Where did they actually come from? Socials? Referrals? Email?

2. Look at Sales
   Which channel drove the most profitable customers, not just the most noise?

3. Cut the Dead Wood
   If a channel isn’t producing, stop treating it like a priority.

4. Double Down on What Works
   Put more time, money, or energy into the 20% that’s driving 80% of results.

💡 Fast Win

This week, block 15 minutes to do this mini audit.
Chances are, you’ll discover where to pull back and where to go all in.