Clean digital graphic featuring the text “Fast Friday Win #2 – Your 5-Minute Price Check” in bold navy and gold, with Oliver Johnson Coaching logo positioned at the bottom centre.

5-Minute Pricing Check for SMEs

April 18, 20251 min read

A top-down photo of a calculator and notepad titled “Your 5-Minute Price Check,” with emoticons showing excitement and exhaustion, set against a dark grey background with a pen nearby.

Fast Friday Win #2: Your 5-Minute Price Check – Are You Charging Enough?

💡 The Quick Win

If you had three more clients at your current rate, would you feel excited or exhausted?

That one question gives you instant insight into whether your pricing matches the value you deliver.

If the answer is:

  • Exhausted — you’re undercharging.

  • Excited — you’re likely in the right range.

This quick gut-check reveals the emotional side of pricing — and SME owners often ignore it until burnout creeps in.


🔍 Your 5-Minute Price Check

Grab a notepad (or open Notes):

  1. Write down your top 3 services or products.

  2. For each, answer:

    • If I had three more clients at this price, how would I feel?

    • Would I have enough time, energy, and profit left over?

  3. If the answer feels heavy, it’s time to review your pricing model.


🚀 Bonus Tip: The Simple Uplift Strategy

If your pricing is due for an upgrade, use this 3-step test:

  1. Raise your price by 10–15% for the next enquiry only.

  2. Don’t apologise or explain. Just quote it.

  3. Notice what happens. If they say yes without blinking — you’ve been too cheap.

You don’t need to overhaul your pricing overnight. Just start testing your worth.

Click Here to Book A Free Business Strategy Call: Book Here!

Oliver Johnson is a business growth strategist, keynote speaker, and founder of Oliver Johnson Coaching. Known as The Business Enabler, Oliver helps SMEs unlock extraordinary results through tailored coaching, smart sales strategies, and proven business development tools. With years of experience mentoring entrepreneurs and delivering powerful keynote talks like "Selling’s Simple, Right?", Oliver brings a practical yet inspiring approach to business success. When he's not on stage or coaching, you'll find him championing innovation, embracing new tech like AI, and sharing no-nonsense advice to help businesses thrive.

Oliver Johnson

Oliver Johnson is a business growth strategist, keynote speaker, and founder of Oliver Johnson Coaching. Known as The Business Enabler, Oliver helps SMEs unlock extraordinary results through tailored coaching, smart sales strategies, and proven business development tools. With years of experience mentoring entrepreneurs and delivering powerful keynote talks like "Selling’s Simple, Right?", Oliver brings a practical yet inspiring approach to business success. When he's not on stage or coaching, you'll find him championing innovation, embracing new tech like AI, and sharing no-nonsense advice to help businesses thrive.

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