Fast Friday Win #13: The 5-Minute Offer Test – Will People Actually Buy It?

💡 The Quick Win

Too many SME owners build offers in a vacuum.

They spend weeks creating something they think their audience wants, only to launch to silence.

Here’s a faster way:
Test the offer before you build it.

🧪 The 5-Minute Offer Test

Before you build the product or write the sales page, answer these 5 questions honestly:

1. What’s the pain?
   What urgent, annoying, expensive, or embarrassing problem does this solve?

2. What’s the dream outcome?
   What result does the buyer get - in simple, measurable terms?

3. Why now?
   Why should someone act on this today rather than wait?

4. What proof or experience do I have?
   Have I solved this for others (or myself) before?

5. Would I pay for this?
   Gut check: if you were your target market, would you actually buy it?

💬 Action Step

Use these 5 questions to:

• Test new ideas before launching

• Refine an existing offer that’s not converting

• Coach your clients if they’re struggling to sell