A tidy desk with a laptop showing a sales dashboard, a notebook with a short checklist, loop earplugs, a fidget ring, and a mug of tea in soft natural light.

When “Always On” Meets “Too Much”: Navigating AuDHD in Sales

November 04, 20255 min read

When “Always On” Meets “Too Much”: Navigating AuDHD in Sales

I’ve always felt different. Not broken, not lazy, just wired in a way that didn’t match the neat boxes people put under ASD or ADHD. Then I read about AuDHD and the lightbulb went on. It described the push-pull in my head perfectly: craving clarity and routine while chasing novelty and momentum. Precision and pattern meeting speed and spark. In sales, that conflict shows up every day.

At home, I’m a dad to two teenagers, one autistic and one with ADHD. Watching how they react so differently to the same situation has been a mirror for my own brain. It helped me see that I’m not difficult. I’m different. And different can be an edge when you work with it rather than against it.

This post is not medical advice. It’s a practical guide from lived experience for anyone in sales or business development who suspects they might be autistic, ADHD, or both, and feels like work was designed for someone else’s nervous system.

The hidden conflict that drains us in sales

  • Need for clarity vs constant ambiguity: Pipeline, forecasts, buyer politics. We want rules and get moving targets.

  • Deep focus vs scattered demands: We can hyperfocus for hours yet drown in small admin.

  • Sensitivity vs “thick skin” culture: Sensory overload in open offices, cold calls, and back-to-back meetings.

  • Values-driven honesty vs performative selling: We struggle to mask or do small talk, but we shine with real substance.

If that feels familiar, you are not alone. Here are the tools that help me and many clients turn the conflict into a system.

Play to your wiring, not against it

1) Build a rhythm, not a rigid schedule

Sales is variable. Your brain may be too. Use time anchors instead of full timetables.

  • AM anchor: 20 minutes Quiet Pipeline Review. One rule: touch 10 records or send 3 messages.

  • PM anchor: 15 minutes Deal Hygiene. Close dates, next steps, and one sentence per deal.

  • Energy blocks: Label calendar blocks by brain state: Focus, Social, Admin. Book tasks to the state, not the clock.

Template:
Focus block: 60–90 minutes prospect research or proposal drafting
Social block: 45 minutes calls, demos, follow-ups
Admin block: 20 minutes CRM tidy, expenses, email triage

2) Use a Sensory and Context Kit

Sales environments can be noisy, bright, and unpredictable. Reduce the load before it starts.

  • Noise control: loop earplugs or closed-back headphones

  • Visual calm: dark mode, lower brightness, tidy desktop

  • Texture and movement: fidget ring, resistance band under the desk

  • Meeting buffer: 5 minute “decompression slot” before and after calls

Micro-habit: Finish every meeting with camera off for 60 seconds, breathe, jot one sentence: “What moved and what’s next.”

3) Make prospecting fric­tion-free

Cold outreach fails when the start line is too heavy.

  • Two-line prospect card:

    1. Problem I can solve

    2. Proof I can show

  • Three-message cadence in plain English:
    Message 1: relevance + tiny ask
    Message 2: proof + optional resource
    Message 3: polite closeout

Copy you can steal:
Message 1: “Hi [Name], I help [role] fix [specific problem] without [common pain]. If it’s useful, I can send a 2 minute video showing how we did it for [peer].”

4) Script the hard parts, not the whole call

Masking is exhausting. Scripts help if they support authenticity.

  • Open: “What needs to be true for this to be a great use of your time?”

  • Clarify: “On a scale of 1 to 10, how urgent is this, and what makes it that number?”

  • Close the loop: “Here is what I heard. Problem, constraint, next step. Did I miss anything?”

Write these on a sticky note. It lowers cognitive load without turning you into a robot.

5) Turn hyperfocus into assets

If you deep dive, make it reusable.

  • Record a 3 minute explainer on a top objection. Store it in a Notion or Drive folder.

  • Convert your best email into a template with blanks.

  • After every win, capture a 1-page play: ICP, trigger, angle, proof, resources.

6) Rejection recovery that actually works

Standard advice says “toughen up.” Better advice says re-regulate.

  • Set a rejection quota. For example, 5 clean no’s a day. Track like a win.

  • Use a body reset: 90 seconds box breathing or a brisk 3 minute walk.

  • Switch task type. After a no, do a 5 minute Admin block to regain control.

7) Collaboration rules that protect your brain

Tell your team what helps you do your best work.

  • “I process better with context. A short brief before meetings helps me contribute.”

  • “If it’s urgent put ‘Today’ in the subject and send a DM. Otherwise email.”

  • “I do my best creative work in the morning. Can we book internal calls after 11?”

Share the rules once. Pin them in your team channel or email signature.

What my kids taught me about sales

One child needs more predictability, the other needs movement and novelty. Same family, different brains. Sales teams are the same. When you make room for varied working styles, performance rises.

  • For the person who needs predictability: give clear agendas, written follow-ups, and time to think.

  • For the person who needs novelty: short sprints, visible wins, and space to experiment.

  • For both: respect transitions, reduce last-minute changes where possible, and praise the process, not just the outcome.

Understanding my teenagers helped me understand my clients, my buyers, and myself. It made me kinder in negotiations, sharper in discovery, and more honest in forecasting.

A simple weekly rhythm for AuDHD in sales

  • Monday: Focus block for pipeline triage, Social block for warm outreach

  • Tuesday: Focus block for proposals, Social block for demos

  • Wednesday: Admin tidy, short experiments, learning time

  • Thursday: Deep research on 5 dream accounts

  • Friday: Deal hygiene, rejection quota complete, planning the first two tasks for Monday

Keep it light. Keep it repeatable. Adjust by energy, not guilt.

If you’re reading this and nodding

You don’t need to fit a label perfectly to deserve tools that fit you. Start with one anchor, one script, and one sensory tweak. Notice the difference for two weeks. Then add the next piece.

I’m building resources for neurodivergent people in sales and business development. If you want my templates for the two-line prospect card, the three-message cadence, and the 1-page play, send me a DM or book a short call. No pressure, just practical support.

Book a call

Oliver Johnson is a business growth strategist, keynote speaker, and founder of Oliver Johnson Coaching. Known as The Business Enabler, Oliver helps SMEs unlock extraordinary results through tailored coaching, smart sales strategies, and proven business development tools. With years of experience mentoring entrepreneurs and delivering powerful keynote talks like "Selling’s Simple, Right?", Oliver brings a practical yet inspiring approach to business success. When he's not on stage or coaching, you'll find him championing innovation, embracing new tech like AI, and sharing no-nonsense advice to help businesses thrive.

Oliver Johnson

Oliver Johnson is a business growth strategist, keynote speaker, and founder of Oliver Johnson Coaching. Known as The Business Enabler, Oliver helps SMEs unlock extraordinary results through tailored coaching, smart sales strategies, and proven business development tools. With years of experience mentoring entrepreneurs and delivering powerful keynote talks like "Selling’s Simple, Right?", Oliver brings a practical yet inspiring approach to business success. When he's not on stage or coaching, you'll find him championing innovation, embracing new tech like AI, and sharing no-nonsense advice to help businesses thrive.

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